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A recent project for Go Film, Shot in Pittsburg at the Mellon Arena for Gatorade. I redressed a portion of the arena to create a high-tech work out facility. Click here to see the spot. |
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The Location
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The Design
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The Finished Re-dress
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Using SketchUp, I designed this entire set for Montifiore Hospital
in the computer. Working with Director Larry Robins, I created the pre-viz… pre-planning all the shots ahead of the shoot.
We shot people on platforms in front of green screen to be composited
into the set. In post-production, I exported the 3D file of my set
design to be embellished by the CG Artists at GuerillaFX . Production Company: Harpoon Films
Click Here for Additional Shots,Frames and Finished Spot
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Recent spot for Hungry Man-HIP NY Shot under the Brooklyn Bridge. |
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2 Spots from RhinoFX |
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 Singulair |
 NW Airlines |
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Budweiser Shot entirely on a stage. See the spot here. |
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NJ Lotto Millionaire Machine. I was asked by Arf &Co. to create this design in 3D and then supply Director Alex Fernbach with a pre-viz to assist in shooting. The actual model was built in 1/4 scale. Click here to see the pre-viz and finished spot. |
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| Above-3D Model | Above-1/4 Actual Scale Model | ||||
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Below is a 3d set design for a Fannie Mae spot.
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This television commercial for Black&Decker, produced by RhinoFx, demonstrates the usefulness of computer animation in connecting the process from set design to final shoot. |
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The ad below for ProAct Technologies shows the combination of live elements and animation in production design and cgi today. The spot was created entirely in the computer except for the first and last shots. |
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Write to: info@kenmacleod.com or call 201-218-0413 |
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